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Certificates in Branding in Italy

A certificate commonly refers to a document indicating that an individual has successfully completed predetermined coursework or skills training in a given area. Strong variation exists among certificate programs in terms of content, requirements and duration.  Branding refers to a specialization within marketing and business that focuses on creating a brand that is viewed positively by consu… Read more

A certificate commonly refers to a document indicating that an individual has successfully completed predetermined coursework or skills training in a given area. Strong variation exists among certificate programs in terms of content, requirements and duration.

Branding refers to a specialization within marketing and business that focuses on creating a brand that is viewed positively by consumers. Using elements of design, advertising, business strategy and distribution, the goal is to learn how to create effective brands that last.

Certificate in Branding in Italy

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Florence, Italy

Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the ... +

Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience, and validate their products. As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light. In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures, real-life case studies, and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running. -
Certificate
Italian
Campus