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Certificates in Luxury Marketing in Europe 2022

A certificate indicates mastery of a particular set of skills or that an individual has effectively completed predetermined coursework or passed a test on a given topic. Strong variation exists among certificate courses in terms of content, length and cost.Liberal arts courses in a luxury marketing program can include history of art, French civilization and ethics. There may be a strong focus on b… Read more

A certificate indicates mastery of a particular set of skills or that an individual has effectively completed predetermined coursework or passed a test on a given topic. Strong variation exists among certificate courses in terms of content, length and cost.

Liberal arts courses in a luxury marketing program can include history of art, French civilization and ethics. There may be a strong focus on business courses as well, including globalization, strategy, legal issues and human resources management.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

Certificate Program in Luxury Marketing in Europe

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Florence, Italy

Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the ... +

Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience, and validate their products. As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light. In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures, real-life case studies, and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running. -
Certificate
Italian
Campus