Developing and Implementing Marketing Plans and Strategies
This is a two-day seminar in which you will examine and analyze successful strategies used by large and small organizations. You will discuss ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value.


Creating the Market-Driven Organization

Improve your marketing skills by focusing on the development of proven plans and strategies that lead to more successful marketing programs. In this powerful two-day seminar you'll examine and analyze successful strategies used by large and small organizations, consumer and industrial companies, profit and non-profit groups, and product and service organizations.

The seminar discusses ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. An in-depth discussion of the marketing planning process is also provided. In addition, you will explore future marketing challenges.


Who Should Attend

- Marketing Coordinators, Managers, Directors, and Vice Presidents
- Marketing Research Managers, Analysts, and Specialists
- Project Managers and Product Development Managers
- Sales Representatives, Managers, Directors, and Vice Presidents
- Business Development Managers and Directors
- Business Owners
- Senior-level Executives
- Anyone seeking to improve or refresh their marketing skills


Key Topics

* The Role of Marketing in the Organization

- Understanding the influence and power of marketing at the corporate, strategic business unit, and operational level
- Redefining the marketing function to fit in today's business world
- Differentiating between selling and marketing
- Developing a market-driven organization

* Competitive Analysis and Strategy

- Analyzing the competitive forces that shape the market environment and influence competitive strategies
- Understanding competing firms and their positions in relation to your own
- Analyzing marketing strengths and weaknesses
- Forming strategies to capitalize on comparative and competitive advantages
- Evaluating competitive strategies such as differentiation, cost leadership, and focusing

* The Marketing Planning Process

- Conducting a situation analysis to quantify and qualify the market
- Segmenting, targeting, and positioning the organization strategically
- Determining effective marketing objectives
- Selecting the appropriate marketing mix
- Developing and implementing marketing programs
- Establishing control and evaluation criteria

* Market Growth Strategies

- Examining alternative strategies for pursuing growth
- Penetrating new markets that you thought were out of reach
- Implementing market development strategies that nurture high-potential segments
- Focusing on a product development strategy to take customers to a new level and capitalize on technological competencies
- Growing the business through mergers and acquisitions
- Selecting the growth strategy that is right for your organization

* Delivering Customer Value and Service

- Understanding the key concepts in creating customer value
- Reviewing how "after-marketing" works and its importance
- Linking customer value to profitability
- Defining service quality and its impact on the organization
- Creating excellent customer satisfaction that you can afford
- Understanding ways to deliver excellent customer service


Key Benefits

- Learn the difference between marketing and selling
- Establish marketing objectives
- Choose the appropriate target markets
- Learn ways to increase customer satisfaction
- Learn the role of marketing research and its use with focus groups and quantitative methods






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This course is Campus based
Start Date
Sep 2019
Duration
Part-time
Price
- Price is not mentionned
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By locations
By date
Start Date
Sep 2019
End Date
Application deadline

Sep 2019

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