Marketing is the management process responsible for identifying, anticipating, and satisfying customer needs profitably. Marketing management and establishing a marketing orientated organization emphasizing the customer is a core component in an organization's success.
CSBM’s marketing program deals with the real-world applications of marketing to make an immediate impact on business. Whilst most academic qualifications dwell on theory and examples, this CSBM program breaks down the barriers between theory and practice and is packed with real-world examples and projects.
At CSBM, we pride ourselves that unlike other programs, ours looks at the wider considerations such as environments, markets, and processes; and how all these work together to contribute to organizational success.
This course, like all CSBM courses, has been designed with the outcome in mind. Namely, a job. After your 18 month course with CSBM, you will be able to enrol directly in the final year of numerous university programs.
Entry Requirements: Minimum age, 18 years old; Full secondary education. NQF 3; English proficiency: PTE 51 (minimum: Listening 51, Reading 51, Speaking 51, Writing 51) or equivalent, IELTS 5.5 (minimum: Listening 5.5, Reading 5.5, Speaking 5.5, Writing 5.5) or equivalent, TOEFL 87 (minimum: Reading 22, Writing 21, Listening 21, Speaking 23) or equivalent; Mature students (over 21) are accepted, subject to professional references.
Pathways: Management and Business.
Work Experience Element – (optional 3 months Full-time or 6 months Part-time).
The option of Overseas work experience.
Enter the Bachelor Degree of your choice upon completion of all 4 Terms.
Students that take up all optional extras in this course, including work experience and the degree year, will come out of the course with Dual Qualifications; an academic degree and a professional qualification, 6 months work experience and be finished before their counterparts in University.