“Social media” is an umbrella term for a number of online communicative platforms intended to help businesses and individuals better interact with one another in a virtual environment. Social media programs and courses teach students how to help companies utilize social media channels to their benefit.

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic to the Pacific and northward into the Arctic Ocean.

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.