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The University Expert in Organization of Events, Protocol and Communication Is an own title given by the Mediterranean Institute of Protocol Studies and endorsed by the Miguel Hernández University of Elche.

With a duration of 200 hours (20 credits) this title of Expert is aimed at university graduates or professionals who wish to expand and complete their training, with the aim of training the student for the design, planning and development of events for the sectors Public and private, as well as to train it for the optimal management of the Protocol of any type of organization.

IMEP and the UMH, as a result of the signed collaboration agreement, work on this joint project betting on a methodology according to the needs of a dynamic and avant-garde society, sharing experiences and exploring new possibilities for the development of people and Organizations.


Module I. Strategic Planning of Communication applied to the Organization of Events.

  • Positioning, Identity and Brand Value for Companies and Large Organizations.
  • Management and Integral Communication Planning.
  • Corporate communication.
  • Communication 2.0. And Social Networks.

Module II. The value of Marketing Strategies in Event Organization.

  • Evolution of the Marketing Concept.
  • Inbound Marketing Strategies.
  • Branded Content.
  • How to Launch and Promote Campaigns with Content Value.

Module III. Organization of Events, Decoration and Event Photography.

  • Who is the Event Manager.
  • Planning and Organization of Events.
  • Creativity in the Organization of Events.
  • Type of Events (cultural events, sports, gastronomy, etc.).
  • The Importance of Decorating.
  • Photography in Events.

Module IV. Experiential Events.

  • Events as an Experiential Marketing Tool.
  • The Experiential Events.
  • How to Design and Organize Campaigns with Experiential Events.
  • The Value of Emotions and Senses to Create Reputation and Brand Image.

Module V. Protocol. Basic techniques for the organization of events and events.

  • Official Protocol.
  • Protocol Techniques.
  • Protocol in the Spanish Crown.
  • Social Protocol.

Module VI. Congresses and Tourism of Meetings (The MICE Sector).

  • Introduction to Tourism of Meetings (The MICE sector).
  • Planning and organization of congresses
  • Financing of a Congress.
  • Integral Management of Tourism of Meetings.

Module VII. Catering and Restoration applied to the Organization of Events.

  • Introduction to Restoration.
  • Catering and Event Organization.
  • Planning and Organization of Events in the Restoration.
  • Gastronomic Events.

Module VIII. Wedding Planner.

  • The Professional Wedding Planner.
  • Planning and Integral Wedding Organization.
  • The Importance of Decorating.
  • Image counseling (the groom, the bride and the guests).

Modalities of Study


With the face-to-face modality, you will attend class in Alicante on Mondays and Wednesdays, and you will get all the theoretical and practical training necessary to become a professional in the design, planning and development of events.

  • Classes Monday and Wednesday from 16.00 to 20.00 in Alicante
  • Possibility of practicing
  • Various methods of payment, funding and study aids


With the online classes we adapt to your needs, with the same curriculum, you can attend the masterclass in real time or see it in deferred through the virtual classroom.

  • Virtual campus with materials, forum of doubts and chat of debates
  • Possibility of practicing
  • Various methods of payment, funding and study aids

Professional outings

  • Event Manager
  • Wedding Planner
  • Account Executive at Event Agencies
  • Event Manager
  • Consultant / Consultant in Organization of Events, Protocol and Communication
  • Assistant in Communication Departments
  • Protocol Consultant / Advisor and Organization of Acts
  • Advisor on Restoration
  • Catering Technician
  • Conference organizer
  • freelance

Entry Requirements

  • Bachillerato + PAUs
  • COU + Selectivity
  • Higher Education Cycles or equivalent
  • Access Test for Seniors of 25 and 45 years. Specific access test for these studies (consult databases)

Note: Titles not approved, after verification by the University that they accredit a level of equivalent training and previous interview.

Program taught in:
This course is Online, Campus based
Start Date
Oct 2019
2,100 EUR
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Start Date
Oct 2019
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Start Date
Oct 2019
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Oct 2019

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