With a unique combination of business skills and a solid understanding of the sports industry, sports managers oversee professional and amateur athletes and teams, coordinate sporting events and work behind the scenes at some of the biggest sporting venues in the world.
Aimed at college and university graduates, the Sports Business Management graduate certificate program is a fast-track to the sports industry. The sports industry is recognized as a distinct enterprise that requires specific skills, knowledge, attitudes, and experiences best obtained through the academic process achieved by enrolling in this program.
It provides advanced and intensive training through one semester of academics and one semester of field placement.
With a commitment to personal and professional achievement, the program also offers a student-led sports conference, numerous networking opportunities and a variety of experiential learning options to prepare you for your chosen career.
Completion of a three-year college or university program.
Relevant full-time career experience (may be considered)
Proof of English language proficiency required
Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.
Applicants may choose to attend a voluntary interview/information session.
Year One Fees
Computer Applications For Sport (COMP 4330)
Your Career In Sport (MGMT 4301)
Selling Sport (SALE 4300)
Corporate Sports Strategies (SBMT 1200)
The Business Of Sport (SBMT 1201)
Field Plcmt/Conference Seminar (SBMT 1202)
Successful Sports Events (SPAD 4301)
Field Placement - SBMT (FWK 4305)
Courses and course descriptions are subject to change.
Graduates find employment in all sports industry sectors (e.g. professional, amateur, community, college and university sport, sporting goods, sports facilities, and sports partners) and many have gone on to successful careers.
What you could be:
Event/ game day coordinator
Sports marketing agency representative
Sporting goods professional
Where you could work:
Amateur sport organizations
Community sports teams
College and university sports programs
Professional sports organizations
Sporting goods companies
Sport and event partners
Your learning experience will be complemented by a 500-hour field placement as part of your program. Assistance in securing this position is provided by the faculty.