Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.

Graduate certificate programs intend to confer professional credentials on students who wish to advance their careers. These programs might be particularly useful to students wishing to pursue postgraduate studies or professionals who wish to secure more credibility.