Portfolio Development Programme

Overview

This 6-week portfolio programme is a single module short course for students who have successfully achieved A levels but do not have the required portfolio to apply for Honours Degree courses in design related areas. This programme is specifically for students who are aiming for BA (Hons) Product Design, BA (Hons) transport Design, BA (Hons) Advertising and Brand Management, BA (Hons) Animation, and BA (Hons) Visual effect and Concept Design degree programmes.

WHAT IS A PORTFOLIO?

A portfolio is a compiled documentation of your artwork which might include sketches, drawings, illustration, painting, photography of your 3d artwork, writings, and many more.

WHY DO I NEED TO SUBMIT PORTFOLIO?

It is to measure how far you have learnt about art and design field, and it is also for the entry requirement for the BA (Hons) Product Design, BA (Hons) transport design, and BA (Hons) advertising and Brand management, BA (Hons) animation, and BA (Hons) Visual effect and Concept design degree programmes.

WHY DO I ALSO NEED TO BE INTERVIEWED TO GET INTO THE DEGREE PROGRAMME?

Because we need to find out about your interest and potentiality related to design particular field.

I ONLY HAVE 'O'LEVEL QUALIFICATION AND I DONT HAVE A PORTFOLIO, WHAT SHOULD I DO?

You have to take the design Foundation Programme before enrolling into the design degree Programme.

WHAT IF I ALREADY HAVE A QUALIFICATION OF 'A'LEVEL, BUT I STILL DON'T HAVE A PORTFOLIO?

We are offering a Portfolio development Programme for students who require an insight into art & design field, and also needs to build their own portfolio.

HOW LONG IS THE DURATION OF THE SHORT COURSE?

The short course will be taking 6 weeks to finish.

MODULE NAME: DRAWING DEVELOPMENT AND EXPLORATION

SYNOPSIS

In this module, you will be able to explore and expand a range of art and design drawing skills that will lead to the development of a good portfolio that demonstrates the use of a range of media and processes. You will be expected to continue the work developed during taught sessions through further tasks that will enable you to build and collate various artworks from other media besides drawings, such as photography of 3D physical model, digital artwork, sketches, research, writing, illustration, painting, material research, and more.

You will need a variety of drawing media, your tutor will advise you, but it will typically comprise:

• A range of pencils of different grades

• Eraser

• Ruler (steel rule is best for cutting)

• Color pencils

• Watercolors and brushes

• Sketchbooks - A3 size minimum

• Cutter and cutting mat

• Glue and/or double-sided tape

OBJECTIVES

The objectives of this module are to:

• Prepare for working in a design environment, observing health and safety requirements and understanding responsibilities when developing creative skills

• To create awareness about the importance of a portfolio when studying and working in creative areas – from degree to employment

• To provide the fundamental art and design skills for the entry requirement of the degree programs

• To enhance your knowledge of creative practice relating to art and design and associated employment routes

• To prepare you for the management of your own creative development

DESCRIPTION OF PROJECTS

• Your work should be presented in a professional way, with supporting written material that justifies your choices and contextualizes the work – this may be in the form of annotations, short case studies, essays or reports. Your tutor will guide you regarding the requirements for each brief.

• Your work must be put arranged in a portfolio suitable for presentation at interviews

• If you are aiming for Product Design, you will be required to create a drawing project of “New Personal Communication Device”.

• If you are aiming for Transport Design, you will be required to create a drawing project of “New Personal Transportation Device”.

• If you are aiming for Animation, you will be required to create a storyboard of “Thinking Outside of the Box”. You should imagine a matchbox and a single match next to it. Visualize how the match gets back in the box. Remember the match is a character that has a need to get back into the box for a reason.

• If you are aiming for Visual Effect and Concept Design, you will be required to create a perspective drawing project of “Environment Design”. The drawing must include an environment in a traditional market with people selling and buying on the scene. Please consider the use of perspective techniques for expressing your ideas.

• If you are aiming for Advertising and Brand Management, you will be required to create a concept drawing project for “Magazine Advertisement”. The drawing must include an energy drink product and all the visual concepts associated with it.

TEACHING-LEARNING AND ASSESSMENT STRATEGY

• You will be given structured guidance on different processes and media, and introduced to new topics and techniques, supported by examples that illustrate uses of media.

• You will be provided with self-study materials, and practice the application of self-study during tutorial sessions, with a tutor present to provide support.

• Your independent study time will be used to complete relevant exercises that extend your taught sessions and further develop your skills. You will also be expected to practice a range of techniques, and support your studies through further background reading.

• You will be assessed in ways that prepare you for the degree course you wish to progress to. For example, you will prepare your portfolio by selecting and mounting key pieces of work, and be expected to discuss your work and evaluate the work of others.

FACILITIES AND EQUIPMENT PROVIDED BY CAMPUS

• For lectures and the tutorials, you will work in a studio suitable for a design environment.