Short Course in Marketing
European School of Economics
Key Information
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Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 months
Pace
Full time, Part time
Tuition fees
EUR 5,000 / per course *
Application deadline
Request info
Earliest start date
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* *Prices may be subject to change according to the centre of study. See programme description for details.
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Introduction
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, and sales promotion, public relations and direct marketing.
Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.