An undergraduate pathway program offers international students a way to earn a degree at a North American college or university by starting at an affiliate institution. Pathway programs require participants to learn and become proficient in English while also taking fundamental classes in their chosen field. Upon program completion, students are usually given “conditional acceptance” to the U.S. affiliate school.

What is an undergraduate pathway in marketing?  Those who pursue this degree learn fundamental marketing skills, such as building brand awareness, developing a content strategy, and engaging client relations. They learn how to market to global audiences, as well. Understanding marketing strategy for the social enterprise, a growing area of specialization, can give students a competitive edge post-graduation. As learners move out of the pathway program and into their affiliate schools, they may have the opportunity to design their own curriculum.

Pathway programs teach learners strong communication skills and how to take complex ideas and simplify them for a larger audience. Courses teach students how to be flexible and adaptive to prioritize work and meet strict deadlines. Marketers are creative self-motivators, something else students commonly learn, since work requires out-of-the-box thinking.

Completing a pathway program typically takes no more than a year, but that could depend on a variety of circumstances. Whether a school is private or public can also affect the overall cost of tuition. It’s best to reach out to admissions offices for the most current tuition figures.

There are a number of careers for graduates in marketing. Anyone who pursues content marketing develops case studies, white papers, eBooks and more with the hope that prospects will be compelled to engage with the company. Demand generation is another career avenue to pursue. Those in this profession build email and digital marketing campaigns. Field marketers assist sales by supporting them with information, messaging and product promotions.

There are myriad opportunities for students interested an undergraduate pathway in marketing. There are affiliate schools all across the globe, as well as distance learning options. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.