The area of fashion marketing focuses on a variety of business and couture-related topics. Depending on the program, students may study apparel analysis, social facets of fashion, e-commerce strategies, economics and apparel markets, statistical analysis and research methods.

Turkey, officially the Republic of Turkey, is a transcontinental country, located mostly on Anatolia in Western Asia and on East Thrace in Southeastern Europe. Many Turkish universities (both public and private) are participating in pan-European student exchange programs (Socrates, Erasmus, and the like). Some also have agreements with non-European universities, too.

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.