Graduate Certificate in Alcoholic Beverages Management (Optional Co-op) Centennial College

• Program Code: 2885
• School: The Business School
• Credential: Ontario College Graduate Certificate
• Program Type: Graduate Certificate program
• Program Length: 1 years/ 2 semesters
• Location: Progress Campus

Centennial College launched its Advanced Business Management - Alcoholic Beverages program in response to the demand for savvy business people to take the reins in Canada's $40-billion wine, beer and spirits industry.

Through business courses taught by industry experts, you'll gain practical experience and insight into how the business of alcoholic beverages is managed. This Alcoholic Beverages business program will cover topics such as category and supply chain management, accounting and marketing while also highlighting the global regulatory framework and good corporate social responsibility.

Upon program completion, you'll have developed the analytical skills, business acumen and core industry knowledge necessary for a successful career in a dynamic and growing field.

Semester 1

• BMAB-700 Fundamentals of Alcoholic Beverages
• BMAB-710 Supply Chain Management
• BMAB-711 Management Accounting for the Alcohol Industry
• BMAB-712 Global Regulatory Environment and CSR
• BUSN-702 Coop/Employment Preparedness
• MKTG-716 Marketing
• MKTG-718 Customer Insights and Analytics

Semester 2

• BMAB-720 Sales Management for Alcohol Beverages
• BMAB-721 Category Management
• BMAB-722 Strategic Business Planning - Capstone
• BMAB-723 Marketing Alcoholic Beverages
• ENTP-700 Innovation and Change Management
• MGMT-704 Management and Leadership
• MKTG-725 Omni-channel Retailing

Graduation requirements: Program GPA of 2.0 (C grade) or higher.

This program has a Co-op option - #2886.

Program Highlights

• Courses will be taught Monday to Wednesday — allowing for flexibility if you have other commitments — at Centennial's convenient downtown Toronto Yonge and Eglinton location, which is on the subway line.
• An optional co-op program will offer valuable industry work experience.*
• You'll benefit from small class environments.
• Hands-on training will help you to understand how to use industry customer analytics tools.

*Subject to qualified candidates.

Program Vocational Learning Outcomes

Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.

• Manage and control different aspects of an alcohol-related enterprise by applying accounting, finance, analytics and general business best practices.
• Plan and manage product distribution and retail systems to achieve business success, comply with legislative requirements and meet social responsibility obligations.
• Analyze local and global markets to position products successfully using appropriate sales and marketing strategies.
• Interpret import and export regulations to determine opportunities and challenges within the business structures of the beverage alcohol industry.
• Develop marketing strategies to optimize product and market opportunities including image development and brand positioning.
• Conduct business in compliance with relevant national and international law, regulations, ethical standards and corporate social responsibility.
• Use human resources best practices to recruit, motivate, resolve labour relations issues and manage culturally sensitive situations.
• Act entrepreneurially by researching and operationalizing business opportunities within the alcoholic beverage industry.
• Take advantage of emerging business opportunities by analyzing the significance of globalization in the alcohol beverage industry.
• Develop personal and professional development strategies and plans to enhance leadership, management skills, and management expertise.

Career Outlook

• Product and category manager
• Buyer
• Inventory replenishment
• Planning professional
• Brand and retail marketer
• Key account manager
• Sales Representative (commercial inside and territory)

Education Pathways

Successful graduates of this Advanced Business Management - Alcoholic Beverages Graduate Certificate program have the opportunity to apply their credits toward further study at the degree level. Please note that each partnership has a specific minimum grade requirement in order to qualify for transfer credits, which are assessed by the partner institution.

Areas of Employment

• Private and government retailers
• Alcohol beverage suppliers: from large multinational to small craft producers
• On-premise businesses such as restaurants, bars and private clubs
• Trade agencies