Executive Course in Social Media Marketing
International Business School the Hague
Key Information
Campus location
The Hague, Netherlands
Languages
English
Study format
Blended, Distance Learning, On-Campus
Duration
2 weeks
Pace
Full time
Tuition fees
EUR 3,100
Application deadline
Request info
Earliest start date
Sep 2024
Introduction
Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketeers, but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter and LinkedIn.
Certification
Participants will receive a certificate of participation.
Practical information
- Two weeks
- Ten working days
- 3-4 contact hours per day
- Assignments and group activities for self-study
- Offered several times per year
Curriculum
Topics addressed are
- Understand social media and SMM fundamentals
- Create a social media strategy
- Identifying a target audience
- Understand social media advertising
- Successful and unsuccessful SMM campaigns
- Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn and Twitter
- SMM goals and metrics
- Fundamentals of Search Engine Optimization (SEO)
- Measure and analyse site traffic using GoogleAnalytics
Teaching methods
The course will be a mixture of lectures, case studies and practical exercises.