Postgraduate / Advanced Training in Marketing Management
Institute of Paços de Brandão (Instituto Superior de Paços de Brandão)
Key Information
Campus location
Lisbon, Portugal
Languages
Portuguese
Study format
On-Campus
Duration
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Pace
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Tuition fees
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Application deadline
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Earliest start date
Oct 2023
Scholarships
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Introduction
The growing importance in the relations between business organizations, associated with the weight of the volume of business transacted in this segment, obliges companies to efficiently manage the relationships established. Marketing techniques and strategies make an assertive contribution to the development and stabilization of business relationships.
Make participants aware of recent marketing developments, covering the areas of strategic planning in marketing, segmentation, and positioning of products and services, animation of distribution channels, and implementation and management of pricing strategies (pricing).