Postgraduate Degree in Commercial Management and Marketing
ISAG - European Business School
Key Information
Campus location
Porto, Portugal
Languages
Portuguese
Study format
On-Campus
Duration
225 hours
Pace
Full time
Tuition fees
EUR 2,493 / per year *
Application deadline
02 Sep 2024
Earliest start date
Sep 2024
* Table in force for the 2023/2024 school year
Introduction
DESCRIPTION
Preparation for the exercise of management functions with solid training in several areas in a business environment, namely in marketing, strategic management, business communication, finance and commercial direction.
OBJECTIVES
- Valuing professionalism that promotes better integration and/or performance in the field of Commerce and Marketing;
- Develop leadership skills in commercial activities, which are crucial in coordinating and creating value for organizations.
LANGUAGE OF TEACHING: Portuguese
CURRICULAR STRUCTURE
1st YEAR
- Marketing management
- Integrated Business Communication
- Commercial Management and International Business
- Management of Sales and Negotiation Teams
- Business Simulation
- Digital marketing
Curriculum
COURSE CONTENTS 1ST YEAR1st semester- Marketing Management
- Integrated Business Communication- Digital Marketing 2nd semester
- Commercial Direction and International Business
- Sales Team Management and Negotiation
- Business Simulation