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Loyalist College of Applied Arts & Technology Diploma in Business Sales and Marketing
Loyalist College of Applied Arts & Technology

Diploma in Business Sales and Marketing

Belleville, Canada

2 Years


Full time

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CAD 16,337 / per year



People with sales and marketing expertise are revenue generators — making an impact on the bottom line, a talent that’s in demand in virtually every sector. Apply your skills to a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.

Loyalist Offers Flexible Learning

Applicants with a post-secondary diploma or degree may be eligible for direct entry to year two

Turn Your Diploma into a Degree

Many universities across Canada and abroad will provide credit recognition for your diploma studies at Loyalist College. The following is a list of agreements that are currently in place. There are many more options, and new agreements are added annually.

Experiential Learning

Classroom instruction uses a wide range of dynamic tools and techniques:

  • Learn through case studies and competitive simulations.
  • Create and deliver executive-style presentations.
  • Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued.
  • Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients.
  • Prepare for success with simulated job interviews conducted by managers from the business community.
  • Develop a professional portfolio in any format from a web page to an audio commercial.
  • Get a feel for different industries during six full-day job shadow placements.
  • Past job shadows include Boston Pizza’s marketing office, Ontario Hockey League, The FAN 590 radio station, ALDO’s head office, Canarm Ltd. and the Ottawa Senators.
  • Past placements include integrated Displays, Cimco Refrigeration, Canarm Ltd., Findlay Foods, Trenton Golden Hawks, Division 9, Shnier, and Weston Premium Woods, to name a few.

Outstanding Faculty Make the Difference

  • Faculty with extensive sales and marketing experience share their insights based on today’s job realities.
  • Teachers take the time to understand each student’s goals and use their personal network of contacts to help them find a job they’ll love.
  • Faculty have a wide network of contacts with potential employers such as Columbia Sportswear and East Side Mario’s.
  • Local business advisors work with faculty to continually update the program.

Ideal Students



Program Tuition Fee

Career Opportunities

About the School