Marketing & Business 4.0 Summer Program

The University of Vic – Central University of Catalonia offers a two-week summer program on Marketing & Business 4.0 in Barcelona. The program focuses on the following: The evolution of strategic marketing from the beginning right through to the latest trends; learning how to build experiences that link with consumer emotions through real case studies and projects; and interpreting large amounts of data for the introduction of new upcoming products.

Click here to see the Marketing & Business Leaflet

Calendar

2 weeks (6 ECTS, 3 USC)

• Program dates: 3 - 14 July 2023
• Accommodation dates: 2 - 15 July 2023 - Accomodation is optional and upon availability
• Application deadline:
  (two options according to accommodation needs):
  • Course and Accommodation: March 30th, 2023
  • Course without Accommodation: May 31st, 2023

Program Tuition Fees

* Partner discount (10%) only applied to the general fee.

Our program is addressed to undergraduate students from the Business, Management, Marketing, and Advertising fields of study, even though other related backgrounds might be considered.

Furthermore, students should have a good command of English at the bachelor's and master's levels.

Credits: 6 ECTS, 3 USC

The program is divided into four parts:

• Module 1: Evolution to Marketing 4.0
• Module 2: Sensitive Marketing
• Module 3: Experiential Marketing
• Module 4: Big Data applied to Product Launching

Program Highlights

Core sessions

This program has been developed together with executive managers from multinational leading companies and responds to the current demand of the labor market. Upon completion of the program, you will have obtained a clear competitive advantage. Therefore, giving you the ability to apply your knowledge with immediate effect.

Faculty with industry experience

You will have the opportunity to learn not only from professors but also from business leaders and professionals with expert analysis within their respective fields.

Coaching methodologies

The program is divided into modules, company visits, group works, and case studies. Our coaching methodology is based on real case studies. This is to enable you to study with detail in order to enhance and develop your skills. Modules and projects within will run in small-sized groups.

Company visits

To get a deeper and further understanding of different working strategies, you will get the chance to visit four different companies. Whilst exploring the companies, you will have the opportunity to ask questions and talk to managers/professionals directly in person.

6 ECTS/ 3 USC

After successful completion of the Summer Program, you will receive a certificate and credits which can be further transferred to higher educational institutes and business schools.

Free-time activities

Alongside the academic side of the program, we also offer free time so that you get the chance to explore the wonders of the great Barcelona city and its surroundings. This will include city tours and a cultural program free of charge.

Accommodation

You will be provided with shared double rooms. For individual double rooms, there is an extra fee.

Trips included

• Gothic Quarter (Barcelona city)
• FC Barcelona Museum and Stadium
• Sagrada Familia
• Girona City Tour
• Costa Brava Trip