B2B Customer Assessment in Asia

Course Overview

This two-day seminar will train you to assess and manage customers in the B2B sector in Asia. The course teaches you a structured approach to evaluate product fitness versus competitor offerings, quantify the size of markets and test these markets without taking on too much risk. Additionally, the seminar provides an introduction to establishing sales channels, preparing product launch campaigns and managing relationships with your key accounts.

Why shall you attend?

Assessing customers in the B2B sector, choosing a suitable sales strategy among confusing alternatives and managing your key customers are crucial to your long-term success and profitability in Asia. This two-day seminar equips you with professional tools to establish sustainable, effective and profitable sales channels in Asia.... [-]

Commercial Due Diligence in Asia

Course Overview

In this two-day seminar you will work with one of the world's foremost strategic thinkers to build your Commercial Due Diligence skills and add real value to your company's expansion plans by minimizing the risk of investment failure. The course focuses on a structured approach to help you assessing a target company's current and projected business performance through detailed investigation of market and competitive environment.

Why shall you attend?

Growth via Mergers & Acquisitions in Asia can be a very risky step to undertake. Carrying out proper Commercial Due Diligence in Asia is one of the most effective ways to reduce that risk and to improve your chances of a successful transaction. If your company wants to grow either by M&A, you will need to thoroughly understand that company's current and projected performance. This two-day seminar trains you on the newest methodologies to conduct Commercial Due Diligences on potential M&A targets to avoid any unwanted surprises and draw a transparent and sound picture of your target company's commercial performance.... [-]

Competitive Intelligence in Asia

Course Overview

In this two-day seminar you will work with one of the world's foremost strategic thinkers to build your competitive intelligence skills and add real value to your company's business performance. The course focuses on a structured approach to collecting, storing and delivering key information for management decision making. It outlines the main components of a competitor intelligence system within a company and shows where competitor intelligence fits in to provide a consolidated picture, which can assist in the development of strategy and provide immediate information for tactical decisions.

Why shall you attend?

Sound marketing decisions rely on the availability of market information in order to develop strategies, to decide on tactics or to measure performance. However in many companies, essential information is not properly collected, analyzed and utilized. This two-day seminar trains you on the newest trends in competitor intelligence to equip you with the tools to transfer market information into crucial strategies that helps your company to stay ahead of your competitors in Asia.... [-]

Distribution and Value-Chain Analysis in Asia

Course Overview

In this two-day seminar you will work with one of the world's foremost strategic thinkers to gain knowledge, insight and tools to take your company's distribution to world-class level. The course focuses on a structured approach to analyze existing distribution channels and Value-Chains in Asia and introduces best practices in distribution center design, operations and management that will improve your own capabilities and your company's supply chain effectiveness. It further enables seminar participants to improve an organization's overall supply efficiency.

Why shall you attend?

Efficient distribution channels are key criteria to continued growth in Asia. As seminar participants you will learn how to conduct a thorough Value-Chain analysis, determine current strengths and weaknesses of it and how to develop a more efficient and effective supply chain for your company. In addition, this two-day seminar trains you on definitions of supply chains, identification of the players along the supply chain in Asia, and the applications of methods, processes, and systems to improve supply chain performance.... [-]

Market Entry Strategy in Asia

Course Overview

In this intensive two-day seminar you will evaluate and balance investment vehicles and strategies for a potential market entry in Asia. The course will support you in reducing risk and financial uncertainty by mapping competitors, customers, partners, channels, suppliers and other market dynamics. It will help you to create a detailed roadmap to match your capabilities with the market environment and enables you to recognize early warning signals.

Why shall you attend?

Market entry can be one of the riskiest but most rewarding decisions a business can make. Choosing the right investment vehicle will allow your company to avoid legal and administrative hassles that can imperil a new business. Additionally, selecting the proper entry strategy sets your business up to reap the benefits of new and expanding markets. This two-day seminar instructs you how to select the correct market entry strategy and operational setup to overcome early obstacles. It equips you with professional tools to detect warning signals in the market and to apply key performance indicators that will assist you in monitoring and improving your business performance.... [-]

Market Intelligence and Market Research in Asia

Course Overview

In this two-day seminar you will work with one of the world's foremost strategic thinkers to build market intelligence and market research skills to improve your company's performance. This course teaches a structured approach to collecting, analyzing and delivering key information for management decision making. It outlines the components of a market intelligence system and shows you how to conduct market research that will drive your company's strategy and provide immediate, actionable information for tactical decisions.

Why shall you attend?

Sound marketing strategy depends on superior market intelligence. In most companies, essential market information is improperly collected and analyzed. This two-day seminar trains you in the newest market research and intelligence trends to elevate your ability to transfer market information into pragmatic strategies to achieve your company's short- and long-term vision and stay ahead of your competition in Asia.... [-]

Market Opportunity Assessment in Asia

Course Overview

In this intensive two-day seminar you will learn how to properly segment markets in Asia and forecast market developments to drive company performance. This course teaches you to identify high potential market segments in a structured manner and set new directions for your company to outpace competitors in Asia. In the course you will learn to apply powerful methods to monitor your company's market performance and create results.

Why shall you attend?

Market opportunity assessments drive results by showing which markets to target and indicating the correct allocation of your company's resources. The difference between winning and losing in Asia depends on your company's ability to spot an opportunity, take charge in a new market, and act decisively to win business in the right market segments. This two-day seminar will give you the skills to segment markets in Asia, identify attractive markets and act when the timing is right for market entry.... [-]

Partner Search (M&A) in Asia

Course Overview

In this two-day seminar you will work with one of the world's foremost strategic thinkers to learn how to conduct a professional and effective partner search (M&A) in Asia. The course focuses on a structured approach to train you on the various steps from identifying potential targets that fit into your company's portfolio to professionally select key targets (long-list / shortl-ist) in Asia for potential M&A's. It outlines proven target company identification processes, selection criteria and appropriate and successful communication approaches in Asia to enable seminar participants to successfully manage partner search processes in Asia.... [-]